2020 Annual Social Media Report

We’ve done all the work so you don’t have to. Using over 200 sources, we bring you a resource-rich report of different learnings from 2020 and how they have affected the Social Media landscape.

Using a broad range of industry, academic and media sources, we dive into the trends – and biggest stories – which shaped MENA’s relationship with social media during the past year.

Regional Context

It’s not all about the west and the rest 

In this report we hone in on home soil. We constantly look to the rest of world for paradigms but we have our own rich source of insights, too. You don’t know what you don’t know – but now you will. 

Dealing With Data

It’s everywhere, but what do we actually do with it? 

This report drills down to the specifics and gives data dimension. With a data-driven approach, you’ll be able to productively process data to ensure conversion using a strategy that is metrically-minded.

Insights For Growth

Opportunities for the rhetoric to evoke change 

Gone are the days of sitting in an echo chamber. We learn better when our assumptions are tested – and this report flips long-held associations and beliefs on their head. If you keep an open mind, the data speaks for itself.

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