Open Content
Creator Program

Program Details ​

Program Starts:

Application process is now closed. New cohort will be announced for early 2021

Program Duration:

5 Weeks


27 hours in a virtual class with required home study time


2 days per week


AED 4,500


Arabic and English


The Open Content Creator Program is designed in partnership with Nas Academy, where we help aspiring content creators make an impact and learn the art of making a great video.

Is This Program For You?

This unique, high-energy program is about doing, experiencing and communicating. It will equip you with storytelling and content creation skills to create stories that resonate and impact. This is an experience that will change your life, and help you create the change we all want to see in the world. 

What Will You Learn?

  • Script writing and storytelling: you will learn the most effective way to write a clear and engaging script.
  • Shooting video: you will learn everything from how to use the camera, how to shoot and how to be creative with your shots.
  • Video editing :you will learn how to creatively put your shots together, how to choose music and how to use effects wisely.
  • Publishing your story: you will learn how to reach the right audience, keep your viewers engaged and better understand social media platforms.


The programs are designed to cover modules

Week 1 | Learn scripting, storytelling and basic shots

All of the essential ingredients you need to make a great first video.

  • Everything you need to know as a beginner about videos
  • Step-by-step how to write 3 engaging scripts
  • How to captivate your audience with your script, language, and creativity



Week 3 | Master on-camera presence and advance script writing

We use the magic of editing to turn your three videos into cinematic masterpieces.

  • Become a video wizard with the power of editing
  • Using music and effects to bring extra emotion and feeling out of your video
  • How titles and keywords will make all the difference in getting your videos ranked



Week 5 | Amplifying your message to reach the world

Learn the various online tools that will help you amplify your message online.

  • How to promote your content and use paid media
  • Understand the traffic sources to your content and how to keep growing an audience
  • Become a native digital thinker by understanding how content flows online and the various ways it is promoted

Week 2 | Film 3 professional quality videos

We will help you execute each step needed to produce three incredible videos. We don’t waste any time getting you behind the camera, and bringing your brand to life.

  • Gear 101 – Everything you need to know about equipment
  • Learn how to make your videos come to life with incredible sounds, lights, and visuals
  • How to direct like a pro and become your own personal Steven Spielberg


Week 4 | Beating “The Algorithm” and reaching your core audience

Discover where and how to post your videos for maximum impact. Tools to effortlessly reach your brand’s core audience.

  • Why your audience is one of the most important parts of your video
  • The secrets of video monetization and winning against the algorithms
  • How to grow a loyal audience


This program is designed by a group of the brightest global minds specialized in this field, from academics, experts, and influencers, with a wide international reputation.

Education Partners

Program FAQs

There are no prerequisites to join this program. We are only looking for passionate individuals with a dream to share their impactful stories with a global audience.

Our online classrooms are delivered live by instructors at timings listed in the program schedule. New Media Academy’s learning experiences are designed to give you access to on-going support from our acclaimed instructors throughout the program. The online classrooms are also a space for you to be inspired by everyone’s passion and encourage you to pursue yours.

The program schedule is available on our website. It clearly outlines your commitment required to successfully complete the program including the duration, pace and effort.

Attendees will receive a UAE-recognised KHDA certification of attendance upon completing the program, and a jointly issued certificate from New Media Academy and Nas Academy that you will be proud of for the rest of your life.

You will need a few things for the virtual classroom:

  • A computer, Windows or iOS. You will need to install editing software either Final Cut Pro X (iOS only) or Premiere Pro (Windows or iOS). You will need a minimum of 20 GB free space, or access to an external hard drive.
  • Any digital camera or even your mobile phone.
  • If you have a microphone, great!
  • A good internet connection, preferably 50 Mbps upload and download. If you’re not sure, check with your internet provider.
  • Lots of time, inspiration and passion to complete the coursework, writing, shooting and editing that you will need to do between classes.

We teach both Final Cut Pro X (iOS only) and Adobe Premiere Pro.

Trail versions of Adobe Premiere Pro and Final Cut Pro are available from the vendors only, but you will need to purchase the software once the trail ends.

You will make a minimum of three fun videos during your course.

No, we aim to make the learning experience as enjoyable and practical as possible, to give you the necessary hard skills to walk away with. The instructors will push you to work very hard throughout the course.

Register Now

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