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Program Details
Program Starts:
Application process is now closed. New cohort will be announced for early 2021.
Program Duration:
6 Weeks – 190 Hours
The educational portion of this program lasts for two months within a three-year plan
Effort:
16 – 20 Hours per week
Language:
English
Cost:
An exclusive three-year agreement within the talent development program
Talent Selection:
Talent is carefully selected by the academy based on rigorous scientific assessments
Introduction
The Impact Digital Creator Program is a training program built with the help of the world’s brightest minds in the field, with the goal of producing influential and creative individuals who are qualified to lead the media and digital content sector.
The 2-month program, spread over a wider 3-year Talent Development strategy, will provide customized curriculum for students to carefully follow up their progress, develop life-long digital skills and enable them to create innovative and meaningful online content.
Is This Program For You?
The program is designed for content creators and producers who are interested in media and digital content, whether they work exclusively in this field and earn their livelihood from it.
The curriculum is designed to foster the development of both hard and soft skills that students will need to have a successful career in Digital Marketing.
What Will You Learn?
Graduates of the program will be able to develop social media communication strategies, create content for distribution across various digital media platforms, and evaluate the performance of digital marketing campaigns.
- Build digital communication strategies
- Manage digital channels
- Advanced Content Strategies
- Advanced Social Media Marketing
- Email marketing strategies
- Basics of Search Engine Optimization
Curriculum
The programs are designed to cover modules
Strategy In this module, you will learn how to build impactful long-term digital brand strategies for the businesses you lead or for your own brand, and access world class case studies.
Content Creation In this module, we will equip you with the know-how to build and lead on content strategies, that keep you ahead of the curve, while identifying and navigating global and regional trends.
Audience Engagement In this module, you will learn how to talk to an audience at scale and build lifetime relationships with them. You will have a comprehensive look at engagement, from growth strategies to social crisis management.
Content Distribution In the module, you will understand the methods of content distribution, by learning about social networks and other publishers. You will also learn about tools you can use and tactics that will have the biggest impact on sharing your content online.
Analytics In this module, you will learn to understand the qualitative and quantitative data that will impact success. You will learn how to turn data and numbers into actionable insights that will feed your decision-making process.
Instructors
This program is designed by a group of the brightest global minds specialized in this field, from academics, experts, and influencers, with a wide international reputation.
Juan Pablo Sanchez
Number 5 worldwide in the top 100 Certified Hubspot Partners. Number 1 in Spain as a Certified Partner. Number 7 worldwide as a Hubspot Certified according to inbound.org
With more than two decades of experience in digital marketing, creativity and communication strategies and event marketing for major global brands. I have combined my career with teaching nationally and internationally.
Greg Jerboe
Greg Jarboe is president and co-founder of SEO-PR, a content marketing agency that offers search engine optimization, online public relations, social media marketing, and video marketing services. Jarboe is the author of "YouTube and Video Marketing: An Hour a Day." He is also a contributor to "Enchantment: The Art of Changing Hearts, Minds, and Actions" by Guy Kawasaki.
Expert Speakers
Expert guest speakers will join the program to share their experiences and knowledge with the students.
Caleb Gardner (Social Media Strategy)
Lead digital strategist of former US President Barack Obama’s digital program, and brought his unique leadership to one of the largest digital programs in existence, the largest of its kind in the political sphere. Co-founder and managing partner of 18 Coffees, a strategy and innovation firm focused on the intersection of technology and culture.
Mark Schaefer (Social Media Strategy )
One of the world’s leading marketing authorities. His blog {grow} is hailed as one of the top marketing blogs in the world. Author of 7 best-selling books.
Brian Fanzo
(Content Creation)
Brian has been recognized as a Top 20 Digital Transformation Influencer; a Top 50 Most-Mentioned User by CMOs on Twitter, and a Top 25 Social Business Leader of the Future by The Economist. His followers on social media and podcast downloads rank in the hundreds of thousands, resulting in being an influencer for 19 of the Fortune 100 companies.
Chris Brogan (Audience Engagement)
Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs. Statsocial rated Chris the #3 power influencer online. Chris is a New York Times bestselling author of nine books.
Alex Hunter
(Content Distribution)
Alex Hunter is a digital brand and customer loyalty expert who worked as Head of Digital for the Virgin Group. One of the founding members of the Virgin America airline team Alex was pivotal in building an online community before such things were commonplace.
Avinash Kaushik
(Analytics)
Avinash Kaushik is an entrepreneur, author and public speaker. Kaushik is on the Advisory Board of University of Toronto Rotman School of Management's program on CRM Excellence as well as on the Advisory Board of University of California at Irvine's program on Web Intelligence. He is also an Associate Instructor at the University of British Columbia for the Web Analytics program.