Those who are interested in media and digital content, whether they work exclusively in this field and earn their livelihood from it, or media officials in government agencies or private institutions who manage digital media platforms.
Students will gain skills and knowledge related to social media communication strategies, as well as methods and techniques to integrate with general digital marketing efforts toward maximum online campaign impact. The curriculum is designed to foster the development of both hard and soft skills that students will need to have a successful career in Digital Marketing.