Tell the untold stories that matter the most with me
Mina Al Sheikhly
I’m going to help you build the stories that people want to hear –
from concept to delivery, in every format, for every channel. I’m
going to share my journey with you, to help you road map your own.
Sign up now
Award-winning digital content is where you want to be. From words to photography and videos, we
will help you bring stories and brands to life across all channels at the right time for the right
It’s a creative space where content cuts through the noise to help build long-lasting relationships.
Why do I need to create my own digital content?
Content shouldn’t simply exist for the sake of it – it has to connect to a bigger rhyme and reason.
And when it does, the yield comes naturally in a band of followers across brands, fans and customers. Arresting content has the ability to not only drive meaningful conversations and relationships but also advance commercial goals.
What are the content-making skills I’m going to become a pro at with
Mina Al Sheikhly?
Social Media Channel Strategy
A bit about Mina Al Sheikhly
Mina Al Sheikhly is a pre-eminent Iraqi content creator. Through a collective of high-quality content across all categories, including interior design, beauty and positivity, she has delivered distinctive content based on specific audience needs which has inspired action among her several million strong followers. Mina is leading the charge on dismantling Arab stereotypes and fine-tuning the narrative of the region.
Understand your personality and how to translate that to an online identity.
Develop a content strategy and understand the hero, hub, and hygiene content you need to create.
Understand the channels you will exist on and how and when to publish.
Week 2 – Mobile Photography Mastery
Master your smartphone camera and get the best photos possible out of it in each of these categories:
Week 3 – Editing Your Work and Engaging With Your Audience
Edit your photos and videos to bring out its potential. Discover what tools to use and how to use them to highlight the best possible features you want to focus on.
Learn how to best engage and collaborate with your audience to help you grow your community and online presence.
Week 4 – Understanding Your Work and Finding Your First Client
Develop your sales skills and toolkit to help you get your first client.
Create a sales kit that you will use to reach out to get new clients.
Build a portfolio that will showcase your ability and skills.
Promote yourself to get the attention of potential clients.
Price your work and develop a rate card.
Build an arsenal of replies and common negotiation techniques.
Be the game-changer digital content creator you know you can be. This course will allow you to redefine the way we consume stories with authentic, resonant and inspiring content for new and existing audiences, driving engagement and converting consumers.