Upgrade your digital marketing skills and stay ahead of the digital curve. Learn everything there is to know about strategy, content creation, distribution, engagement and analytics.

AED 3,200

What Will You Learn?

Program Details


7 June 2021


18:00pm till 20:00pm UAE time (GMT+4)


4 weeks


16 hours of in-class training and 2 hours of individual work expected from students every week.


3 days a week with 1 day per week for office hours or guest speakers



What is the Social Media Professional Program?

The Social Media Professional Program is a training program built with the help of the world’s brightest minds in the field, with the goal of producing influential and creative individuals who are qualified to lead the media and digital content sector.

The program will run for 4 weeks. Students join online live sessions with an instructor twice a week. The engagement in the class is designed to be highly engaging and conversational on the topics.

What you will learn

Strategy  Build impactful long-term digital brand strategies for the businesses you lead or for your own brand, and access world class case studies. 

Social Media  Build and lead on content strategies that keep you ahead of the curve, while identifying and navigating global and regional trends. How to talk to an audience at scale and build lifetime relationships with them. You will have a comprehensive look at engagement, from growth strategies.

Digital Advertising Understand the mechanics of online advertising through platforms like Google and Facebook. Gain insights on how the ecosystem works and what to expect when using them in your campaigns.

Search Advertising Get to know how to advertise on Google search and the terminology when building campaigns. How to reach existing customers with retargeting campaigns.

Content Marketing The power of storytelling has the potential to make or break a business. Learn how to optimize your content for online consumption. How to get your content discovered on social channels as well as search engines.

Email Marketing Understand how to use email marketing as part of your campaigns and increase your ROI. BE able to understand how a CRM uses customer data to target them with relevant campaigns.

Analytics In this module, you will learn to understand the qualitative and quantitative data that will impact success. You will learn how to turn data and numbers into actionable insights that will feed your decision-making process.



The program is beginner-friendly with no prerequisites. While many have some basic understanding of some marketing terms, this program aims to unify the language and understanding behind digital marketing principles that would empower decision makers in understanding the digital landscape.


This program is designed by a group of the brightest global minds specialized in this field, from academics, experts, and influencers, with a wide international reputation.

matt bailey

Matt Bailey

Teaches Digital Media and Marketing at Duke University, and his training curriculum is used at Rutgers University, Duke University, Simplilearn, LinkedIn Learning and the Association of National Advertisers. Author of 3 best-selling books on Internet Marketing.

Greg Jerboe

Greg Jarboe is president and co-founder of SEO-PR, a content marketing agency that offers search engine optimization, online public relations, social media marketing, and video marketing services. Jarboe is the author of "YouTube and Video Marketing: An Hour a Day." He is also a contributor to "Enchantment: The Art of Changing Hearts, Minds, and Actions" by Guy Kawasaki.

Expert Speakers

Expert guest speakers will join the program to share their experiences and knowledge with the students. 

Caleb Gardner
(Social Media Strategy)

Lead digital strategist of former US President Barack Obama’s digital program, and brought his unique leadership to one of the largest digital programs in existence, the largest of its kind in the political sphere.​ ​ Co-founder and managing partner of 18 Coffees, a strategy and innovation firm focused on the intersection of technology and culture.​

Mark Schaefer
(Social Media Strategy )

One of the world’s leading marketing authorities. His blog {grow} is hailed as one of the top marketing blogs in the world. Author of 7 best-selling books.

Our Graduates

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