Social Media
Professional Program
AED 9,500

Upgrade your digital marketing skills and stay ahead of the digital curve. Learn everything there is to know about strategy, content creation, distribution, engagement and analytics.

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What Will You Learn?

Program Details


15 November 2020 – 14 January 2021


5:00pm till 8:00pm UAE time (GMT+4)


8 weeks


120 hours in a virtual class with required home study time


3 days a week with 1 day per week for office hours or guest speakers


English with live Arabic translation


The Social Media Professional Program is a training program built with the help of the world’s brightest minds in the field, with the goal of producing influential and creative individuals who are qualified to lead the media and digital content sector.

Is This Program For You?

The program aims to upgrade digital skills of full-time media professionals in both the public and private sector, to enable them to thrive in the new digital media landscape.

Upon completion, graduates will be capable of delivering social media communication strategies, creating content for distribution across various digital media platforms, designing engaging interactive products for contemporary devices, and evaluating performance of digital marketing campaigns.


The programs are designed to cover modules

Strategy  In this module, you will learn how to build impactful long-term digital brand strategies for the businesses you lead or for your own brand, and access world class case studies. 

Content Creation In this module, we will equip you with the know-how to build and lead on content strategies, that keep you ahead of the curve, while identifying and navigating global and regional trends. 

Audience Engagement In this module, you will learn how to talk to an audience at scale and build lifetime relationships with them. You will have a comprehensive look at engagement, from growth strategies to social crisis management. 


Content Distribution In the module, you will understand the methods of content distribution, by learning about social networks and other publishers. You will also learn about tools you can use and tactics that will have the biggest impact on sharing your content online. 

Analytics In this module, you will learn to understand the qualitative and quantitative data that will impact success. You will learn how to turn data and numbers into actionable insights that will feed your decision-making process. 




This program is designed by a group of the brightest global minds specialized in this field, from academics, experts, and influencers, with a wide international reputation.

Greg Jerboe

Greg Jarboe is president and co-founder of SEO-PR, a content marketing agency that offers search engine optimization, online public relations, social media marketing, and video marketing services. Jarboe is the author of "YouTube and Video Marketing: An Hour a Day." He is also a contributor to "Enchantment: The Art of Changing Hearts, Minds, and Actions" by Guy Kawasaki.

Expert Speakers

Expert guest speakers will join the program to share their experiences and knowledge with the students. 

Caleb Gardner
(Social Media Strategy)

Lead digital strategist of former US President Barack Obama’s digital program, and brought his unique leadership to one of the largest digital programs in existence, the largest of its kind in the political sphere.​ ​ Co-founder and managing partner of 18 Coffees, a strategy and innovation firm focused on the intersection of technology and culture.​

Mark Schaefer
(Social Media Strategy )

One of the world’s leading marketing authorities. His blog {grow} is hailed as one of the top marketing blogs in the world. Author of 7 best-selling books.

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