The Storytelling
AED 2,099

Elevate your writing and transforming the craft into an art form. Learn the art of story from one of the most sought after storytellers in the globe, Robert McKee.

Do you need more information?

Reach out to our team to get the guidance you need.

What Will You Learn?

Program Details


November 23 – November 30


7:00pm till 10:00pm UAE time (GMT+4)


6 days with 2 additional days dedicated to 3-hour Q&A sessions


22 hours in a virtual class with required home study time


2,099 AED


English with live Arabic translation


Story creation. Are you inspired by an idea for a story, but don’t know how to realize it? True story is a question of continuous creativity – not a set of formulaic page numbers. Take advantage of one of the best story brains in the business, and let Robert McKee prompt and guide you to your best insights yet. Here is an opportunity to apply story design – the kind that has resulted in masterpieces of all kinds.

Who is this for?

Robert McKee’s Storytelling Program is ideal for Screenwriters, TV Writers, Novelists, Playwrights, Filmmakers, Directors, Producers, Documentary Makers, Actors, Creative Copywriters, Marketeers, Social Media Professionals, Public Speakers, Leaders, Content Creators and more…


The programs are designed to cover modules

Day One:

  • The Need for Story Design
  • Form, Not Formula
  • Literary Talent
  • Story Talent
  • The Definition of Story

Day Three:

  • Writing In-Character
  • The World of the Story
  • The Inciting Incident
  • Placement of the Inciting Incident
  • Key Questions

Day Five:

  • The Principle of Antagonism
  • The Crisis Dilemma
  • The Climax
  • The Center of Good
  • Three Interest Strategies

Day Seven & Eight:

  • Dedicated 3-hour Q&A sessions

Day Two:

  • Story and Setting
  • Story and Genre
  • Story and Character
  • Story and Meaning
  • Story and Audience

Day Four:

  • Progressive Complications
  • Act Structure
  • Subplots and Multiple Plots
  • Turning Points
  • Set-ups and Pay-offs

Day Six:

  • Exposition
  • Text and Subtext
  • Character Complexity
  • Dialogue
  • Image Systems


Robert McKee

A Fulbright Scholar and member of the Hollywood Hall of Fame, is the most sought-after writing lecturer around the globe. He has dedicated the last 35 years to educating and mentoring screenwriters, novelists, playwrights, poets, documentary makers, producers, and directors internationally.
McKee’s former students include 60 Ocsar Award Winners, 200 Oscar Award Nominees, 200 Emmy Award Winners, 1000 Emmy Award Nominees and 100 Writers Guild of America Award Winners.
McKee has also trained the top tier of creative and entertainment royalty, with alumni including Russell Brand, Jon Cleese, Peter Jackson, Geoffrey Rush, Meg Ryan, Julia Roberts, John Rivers, Kirk Douglas, John Cleese, William Goldman, Ed Saxon, and many others. His course graduates have also gone on to contribute to Breaking Bad, Game of Thrones, House of Cards, The Wolf of Wall Street and Frozen.

Education Partner

Program FAQs

The virtual classroom will be attended by a mix of writers, producers, directors, marketeers and other creative talents. Robert McKee welcomes writers at all stages, whether they are seasoned professionals, working on their very first draft, or need to polish their storytelling skills for their careers. 

Our online classrooms are delivered live by instructors at timings listed in the program schedule. New Media Academy’s learning experiences are designed to give you access to on-going support from our acclaimed instructors throughout the program. The online classrooms are also a space for you to be inspired by everyone’s passion and encourage you to pursue yours.

The program schedule is available on our website. It clearly outlines the duration, pace and effort you will be required to commit to for you to successfully complete the program.

Everyone will receive a jointly issued certificate from New Media Academy and Robert McKee that you will be proud of for the rest of your life.

You will need a few things for the virtual classroom:

  • A paper and pen
  • Your wide imagination

The program runs for 6 days with three hour sessions including one break; and two additional days of two-hour Q&A sessions.

No, we aim to make the learning experience as enjoyable and practical as possible, to give you the necessary hard skills to walk away with.

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